There is a lot of advice out there about Facebook marketing. Trends may temp to, but they aren’t what is needed to effectively market your business. The following advice will help you become successful.
Try making a group versus a page. Starting a Facebook group may actually urge your existing subscribers to build an online community of their own so that they can interact. Don’t hesitate to create both a page as well as a group so that your subscribers will be able to get information directly from you.
When using Facebook to do your marketing, take advantage of tools like Facebook Offers whenever possible. Create the offer and then make sure to post it on the wall. If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.
Improve the Facebook marketing interface of your page using custom tabs. Such tabs let you arrange information on the Facebook page in a manner that works well for your visitors. For instance, use a custom tab for any contests you might run.
Keep the purpose of the Facebook page in mind as you begin your marketing efforts. Do not just have a Facebook because it is the “in” thing to do. Do you utilize it as a means to speak to customers. Or do you have one so your customers are able to contact you? Facebook for the purpose of growing your business is very different than using it to promote loyalty.
Try encouraging user interaction with others fans and with you. Conversations on your post should be allowed. If you delete the post or tell people to stay on topic, they may become offended. Only step in if the tone gets raunchy or mean.
You can use contests and competitions to help get likes for your business page. Offer a discount, or even better yet, something totally free to a random winner after your Like-goal is met. Contests are a great way to attract new followers and win new customers for your products and services.
Regularly update your Facebook profile. Make sure to update the profile page if anything in your business changes. Keep information accurate to enable customers to reach out to you. You might want to change your page just so customers have something new and fresh to look at and to see all the things you have happening.
Don’t use Facebook Update too often. This option allows you to send a message to your subscribers. So make sure to use it only when you have important news. This is not something you should use to promote things, just use it to show your followers that you wish to keep them informed.
Ask customers to submit reviews and post them on your wall. People showing interest in your products are going to appreciate reviews left by others. Having customers post about their experience is a great way to entice prospective customers.
In the end, many people follow the “trends” about Facebook marketing because they are lazy. This information is based on some solid marketing tips rather than just alerting you to trends. If you put what you read here into practice, you’ll notice an insane increase in conversion rates and profits.
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