Most of your family probably has a Facebook page. Maybe your parents or grandparents even have a Facebook page. Do you think it is likely your customers are on the social media website? Read the following information to learn how to reach all of them.
Reply to followers when they write something on your wall. This means you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. It is important to reply to everyone, even more so if it is a complaint or a question.
Organize some sort of giveaway to gain attention on your Facebook page. Offer free samples to your subscribers who share your information with others. Make your winners viewable to maintain the legitimacy of your contest.
Custom tabs can help you get more accomplished on your Facebook page. You can easily organize the information available on your page so that fans can find it. For instance, if you have contests, you can create a contest tab with information about them.
The key to successful marketing with Facebook is having a strong base of fans. Save your major marketing investments for after you have built a base of a few thousand Facebook fans. The interest in your products will automatically start to skyrocket once that threshold is reached.
Be selective when it comes to posting updates. If your updates don’t contain any valuable information, your subscribers will lose interest. Give them information they want, like how-tos or humorous posts. Use Facebook Insights to find out which updates are the most successful so you can provide your audience with more similar content.
Offer a reward for someone liking your page. Your page can get a great deal of attention when your page is liked. Consider offering people something free and exclusive if they like your page. It could be a sweepstakes prize or something offered to everyone. If someone sees a chance to get something of value, they will be more likely to click that button.
A company that only interacts with a client infrequently, like a car dealership or a Realtor, does not require a business page on Facebook. Your customers appear randomly, so there’s no reason for them to follow all your daily posts. Instead, put your money into Facebook ads.
Facebook Marketing
Put real resources towards your Facebook marketing. Facebook is a huge deal and it will help to expose your company to many people. If you are considering assigning someone to work on your Facebook marketing plan who is very busy, you will not realize the results that are possible from this social media. Hiring someone may be the best bet.
Run some competitions from time to time to get a certain amount of “Likes” on your page. Offer a prize to a random audience member when the goal is achieved. The winner may share how pleased they are with their prize, giving you even more word of mouth advertising.
You likely use Facebook yourself, and therefore understand what would appeal to customers. Pair this knowledge with the advice from this article to create a great campaign. The amount of profit you make is directly related to the amount of effort you make.
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