Have you been considering using marketing to sell a service or product? If this sounds like you, Facebook marketing may be a good fit. It is a great platform that could allow you access to a large number of people. Read through the great advice below if you are interested in putting Facebook to work for you.
You can expand the fan base of your Facebook page by holding contests, so make sure you take advantage of that opportunity. Offer up discounts and prizes in return for having your customers like your Facebook page. Be sure that you do give people the prize or you may end up losing a few customers for not being honest.
Create a Facebook ad. Routine postings can only get you so far in terms of promotion. Purchase Facebook ads to expand your business. They aren’t too costly, and can make a world of difference.
You must have an attention-getting page so that your page is set apart from the rest. High quality pictures and appealing colors are essential. People on Facebook often like these types of pages instead of plain pages.
Utilizing “custom audiences”, email addresses of current customers can be uploaded to target all your ads just towards them. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.
Try holding a giveaway. Host a giveaway for a free product or service that will be won by anyone who follows your page or subscribes to email updates. Don’t give away anything expensive; just make it something that your fans will want.
A great way to boost conversion of visitors to followers is by hiding content from those who are not yet fans. People will want to get to that information, so they will click Like. Just hide a little part of the content, though, since you can lose lots of useful SEO.
Create a group related to your business. Your group can be a place where you and your customers interact with each other. Tell them about sales, coupons or interesting articles. This is also an excellent way to learn more about your target audience.
Facebook marketing can seem like a daunting task and getting started may not seem easy at first. One way to begin is by placing the Facebook button on your site. This widget allows customers to easily connect to your business’s Facebook page. When someone starts following you on Facebook, they will know more about your business.
Always look out for opportunities to show your leadership. Facebook can help you build your authority online in your niche. Find opportunities to answer questions, and look for moments to post comments related to what you know best. This will help you familiarize people with your brand, which means there may be more fans.
Now you can see that with a little time and effort, Facebook marketing can be a great tool. All the tips you have learned will help if you use them. You may make a few mistakes at first, but that is the key to learning. Let Facebook work for you!
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