Cloud Marketplace ComputeNext Raises $4M to Build ‘Expedia’ for the Cloud

Multi-cloud brokerage platform ComputeNext has raised $4 million in funding to spur its sales and marketing efforts, bringing its total funding to $8 million.

According to ComputeNext’s announcement, it intends to become “the Expedia of Cloud Computing.” Expedia provides travel and accommodations from various providers available on one platform. Similarly, ComputeNext wants to make it easy to navigate different cloud services and providers.

The latest funding will be used to bring the product offerings to market, expanded its marketing and sales effort, and grow its business development team in Bellevue, Wash.

ComputeNext CEO and founder Sundar Kannan said in a statement, “We believed that the cloud ecosystem will thrive when there is glue that can bring the different players, big or small, and provide the best value for customers as they face the new paradigm of real cloud use cases and take advantage of the benefits. We believe we can be that glue.”

From a single account, ComputeNext cloud marketplace customers can choose different cloud infrastructure-as-a-service providers from across the world, most of which are accessible using a normalized API.

Cloud brokerages heavily depend on forging relationships with quality cloud partners. In December 2013, Toronto-based cloud service provider Cirrus Tech made its Infrastructure-as-a-Service available through ComputeNext.

In addition to ComputeNext’s cloud marketplace, the company offers a branded cloud marketplace for VARs, systems integrators, data centers, telcos and managed service providers to easily offer their own cloud marketplace and their own bundled offerings.

ComputeNext represents a growing service provider segment known as cloud brokerages that help customers access different cloud services, provide interoperability across different platforms, and provide more technology and price options than they would get with a single supplier.

Cloud brokerages can provide a combination of cloud services spanning IaaS, PaaS and SaaS offering. Some of these platforms in addition to ComputeNext include Appirio, AWS Marketplace, Cloud Sherpas, CompatibleOne, Cloud Nation, InfoSys’s Cloud Ecosystem Hub, Nephos Technologies, Rackspace Cloud Tools Marketplace, Synnex CloudSolv, and Tech Data’s TDCloud.

The cloud brokerage market is expected to grow from $1.57 billion in 2013 to $10.5 billion by 2018 according to MarketsandMarkets estimates.