SMU to Offer Graduate Degree in Data Center Systems Engineering

SMU will begin offering in fall 2014 a new master’s degree in datacenter systems engineering, the first in the United States to offer the technical depth and breadth of a multidisciplinary graduate degree in this rapidly evolving and essential field.

The program is open to full-time and part-time graduate students, and is available on the Dallas campus as well as through the Bobby B. Lyle School of Engineering’s well-established distance education program.  Enrollment is expected from current professionals in industry and government, as well as undergraduates in engineering, science, mathematics and business preparing to enter the field for the first time.

At least four million workers currently are associated with datacenter operations, according to the U.S. Department of Labor, and the number is expected to increase by 800,000 in 2016, and by an additional 2 million by 2018.  Approximately 70 percent of these workers will have bachelor’s degrees or higher.

“Our society has become intimately linked to a variety of digital networks including social media, search engines, e-commerce, gaming and big data,” said Marc Christensen, Dean of the Lyle School. “Data center design is a fascinating challenge due to the millions of dollars lost per second of outage.  The proper management and design of these datacenters require a diverse combination of highly specialized skills, and SMU Lyle is uniquely positioned to offer a degree that will connect all the needed technical disciplines.”

SMU’s Master of Science in Datacenter Systems engineering is built around five core courses that address the industry broadly, while offering elective specializations in three technical areas:

•             Facilities, infrastructure and subsystems

•             Datasystems engineering and analytics

•             Computer networks, virtualization, security and cloud computing

”SMU’s Master of Science in Datacenter Systems Engineering program addresses a long unfulfilled need in the datacenter industry,” said Chris Crosby, CEO of Compass Datacenters. “Its comprehensive, cross-disciplinary curriculum provides the breadth of knowledge professionals need for success in this complex industry with numerous interdependencies.”

The SMU Datacenter Systems Engineering program is directed toward preparing professionals for a leadership role in this field, whether specifically as a technical contributor or more broadly in management. The program is designed to build a solid foundation for continued professional growth consistent with modern datacenter engineering practices and the changes that lie ahead for this industry.

SMU has a unique opportunity to play a significant role in educating engineering professionals in this field both locally on-campus and nationally via distance education. Approximately 50 datacenters exist within the greater Dallas area.

The Lyle School of Engineering is a pioneer, offering graduate engineering distance learning in the United States for more than 50 years, providing more than 4,000 students with degrees.  All graduate engineering classes in SMU’s Lyle School are conducted in modern classroom/studios, equipped with commercial level audio, video and digital media capture equipment, as well as professional grade lighting. Instructors are provided with multiple, user-friendly audio/video systems to aid in the delivery of the class materials.

Although some pre-recorded material may be incorporated into class, the instruction is always “live”, and a recording of the “live” presentation is available to the student within an hour of the completion of the class period, which may be viewed and/or downloaded via internet connectivity. During Spring 2013, the Lyle School of Engineering offered 69 courses online, requiring 200 hours of recorded material each week, serving 270 students.

In addition to meeting Lyle School admission requirements for a Master of Science degree, applicants are required to satisfy the following requirements:

•             A Bachelor of Science degree in one of the engineering disciplines, computer science, one of the quantitative sciences or mathematics.

•             A minimum of two years of college-level mathematics including one year of college-level calculus.

More information about SMU’s Master of Science in Datacenter Systems Engineering is available athttp://www.smu.edu/Lyle/Departments/Multidisciplinary or by contacting the Lyle Graduate Programs Office at214-768-2002.

Maximize Your Business Potential Using Facebook Marketing Ads

Since social media has become so popular, it is no wonder why many people have been using Facebook for marketing. If you are interested in learning about this, then you should learn a couple of things first. The tips included here will help you get a handle on it.

Contests are a fantastic way to increase interest in your company. Offer prizes or discounts to your users when they like your page. Make sure you really do award the prize so you will be viewed as an honest businessperson.

Facebook Offers is a great way to promote freebies and contests you offer on your site. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. Share this offer with people who are not subscribing to your page if you believe a discount could attract more subscribers.

If you receive a “like” from someone, give them a special offer. A page with many likes will get more attention. You may want to offer a free giveaway to those who like your page. Whether it is an individual gift or the chance to go into a draw, it will create excitement. If you offer something they desire, they will not think twice before clicking that button quickly.

Obviously, you are seeking to obtain more sales by marketing on Facebook. To keep you on track, set short term sales goals. Thousands of likes mean nothing if they can’t be converted to real money from sales. Change your strategy if you aren’t getting the business you are looking for.

Don’t post updates that are dull and boring. You may want to pontificate about politics or your new kitten, but some of your followers might be offended or bored if you do. Create a personal Facebook page on which to post other information.

Ask followers to suggest topics or ask for their opinions on company decisions. People like to get involved. When they have input, they’ll feel special. For example, if you blog, try asking them what kinds of posts they would like to read.

Work hard to keep your Facebook fans informed. That doesn’t mean that you should post multiple times a day; regular updates will do. Ensure that your updates are rich with content and have lots of information that followers and customers would enjoy reading.

It is important to understand the reason for your Facebook page. Don’t just get one so you can say you have one. Is your goal to communicate with your customer? Perhaps you view your Facebook page as a way for your customers to engage you in a personal, direct manner. If you use Facebook to grow your sales it will work better than if you just want to keep current customers.

If you’re posting a photo to your page, you should always make sure that it is professional. These photos show others great shots of your business. You should invest in a good camera and never post anything that can be viewed as negative.

If you struggle to post on time, use a scheduler. Use a tool that enables you to share your posts when your followers are mostly likely to be on Facebook. Test tools if need be to find the one you like the best.

It is not impossible to get Facebook to work for your business. Always keep in mind that it will take some time to bring success. Use these tips but remember to be patient.

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Simple Steps To Help You Better Understand Facebook Marketing

Marketing on Facebook starts with a strong presence. Prior to starting your campaign you need to be fully aware of the ins and outs of Facebook marketing. The following tips will help you to revolutionize your business.

If you want learn more about what your fans want, interact with them regularly. Be aware of whatever people post on your page. Many successful businesses have gotten several marketing ideas from the public. Don’t ignore your fans.

If you want to interact with your customers then you need to reply to the things they say to you on Facebook. You need to monitor your wall, and any direct messages you receive. Reply back, particularly if it is a complaint or someone who needs service immediately.

If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. Set up your offer and switch it to Promoted Post via your Wall. If you have an offer that’s great you may want to promote it to people that aren’t fans as well.

One way to target your customers with specific ads is to add your email list to the “custom audience” feature on Facebook. Conversion rates go up and costs go down thanks to leads more easily being turned into sales.

Giveaways are terrific marketing tricks. This can be done if someone likes your page. This doesn’t cost much and has the potential to build a significant following for your brand.

Off a sign up option as a part of your Facebook page to get your audience engaged. If you give them a free product or coupon for liking your page, they will be more interested. You can give a prize for signing up, or require registration to enter a contest.

Remember the purpose of your Facebook page. Don’t just get one so you can say you have one. Did you create your page as a way to engage customers? Perhaps you view your Facebook page as a way for your customers to engage you in a personal, direct manner. There are different reasons for having a Facebook page, and your reasons can affect your strategy. Do you simply want to stay in contact with your current customers or do you want to attract new sales?

Only post professional looking photos to your page. Understand that your photos will represent your business, both in good and bad ways. When taking your own photos, use a high-quality camera and post only photos that reflect positively on your brand.

Your profile should be updated regularly. When things change with the business, make sure that is reflected in the profile page. If someone is looking to find you, they’ll want to find the most current information. You might want to change some items on the page, but people will love those updates.

If you can’t share information daily, use a Facebook scheduling tool to do it for you. Get a reliable tool that can post your updates at the time when your subscriber base is likely to be visiting your page. Use a variety of tools until you choose the best one.

Facebook Marketing

You should now have a good idea as to what Facebook marketing entails. Remember to target the right audience. Prior to starting out with Facebook marketing, find out more about it.

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Great Solutions If You Are Looking At Website Hosting

As people increasingly carry out their daily lives online, ownership of a personal website is becoming a more common occurrence. There are a variety of reasons you may be compelled to do so. No matter what your particular reason is, you will need to take some time to learn about hosting. This article will assist you in learning more about this subject.

You need to decide whether shared or dedicated hosting best suits your needs. If your site is large or complex, or you receive a lot of traffic, shared hosting might limit your ability to expand and meet the needs of your customers adequately. You’ll have to find a dedicated server to meet your needs.

Avoid web hosts that have a great deal of down time. Don’t listen to their excuses! Any company that experiences frequent outages has clearly not taken the proper precautions to protect their clients. These outages indicate a lack of professionalism and adequacy; avoid these providers at all costs.

When trying to choose a web host, choose a provider that is located where your target audience lives. For example, if your targeted traffic consists of people who reside in Europe, you should try to obtain your hosting service through a company that has servers located throughout Europe.

What security precautions does the hosting company provide? Websites are a frequent target for attacks, and are susceptible to many other threats. It’s important that your host will protect you by upgrading your software, advising you of security holes and taking care of DDoS attacks. You should ask what the potential risks are for your website if the web host comes under attack.

Make a list of the priorities that are important to your site before you begin to shop for your site’s web host. Take an honest look at what are features are essential for your business and then compare what services and features are part of the package from each host you are considering. Using a list like this can help you avoid bad decisions just based on a single factor, like price, and instead find what you need at a great deal.

The website hosting service that you select must be one that will allow you the needed space to grow your site. A single HTML page requires very little space, but images and videos up the ante considerably. Make sure that you have access to at least 100 MB of storage, which should allow you plenty of room to grow and develop your website.

Website hosting may seem like a foreign subject, but hopefully, this article has helped clarify some mysteries. The next step forward is to take advantage of this newly acquired knowledge. You will end up with a successful website if you do this.

All You Need To Know About Facebook Marketing

Anyone from anywhere can you Facebook as a marketing tool. Whether you want to reach out to the elderly in the U.S. or the youth of Brazil, you can do it all and more. This article is going to assist you in coming up with a strategy that helps you to succeed in Facebook marketing.

Any online content that you publish should link to your Facebook page. If your site has a blog, include a summary and post links via Facebook. Also, use your Twitter page to link up to Facebook.

Try making a group as an alternative to creating a page. Launching a Facebook group could encourage your subscribers to create their own online community and interact with each other. Always try to have a group and a regular page so that you can give your subscribers updates and allow them to mingle with each other, as well.

Facebook Offers lets you provide freebies or host contests easily. All that you must do is give them the offer and then set up a Promo Post on the wall of your Facebook page. If the offer is very good you can also promote it to those who are not fans.

Always take the time to answer any questions and address any comments made to you through Facebook. Begin your answer by thanking them for contacting you; then, provide the information they require. Never hesitate to share links to the site if there is an article that is on point in answering their question.

Carefully consider any updates you plan to post. Subscribers will rapidly grow disinterested if your updates include content they do not find valuable. Updates ought to be fun, informative and useful. Utilize Facebook Insights in order to determine what updates are most successful to give your audience similar content.

One way to help convert visitors into followers is by hiding some content from visitors. If there are parts of your page that are hidden, you are more likely to entice someone to subscribe to your page. Try to hide just a small portion of the content on your page so you don’t have trouble with SEO later on.

Valuable Information

Be sure others are able to share what you’re posting to Facebook. If you have valuable information on your page, you will probably have people in your audience that want to tell others about it. Sharing is what makes Facebook tick. If you make the effort to give your audience valuable information, it will pay off for you.

Make a serious effort to keep the audience updated via your Facebook page. This is not to say that you should post multiple times per day, but regular updating is important. Your posts should contain valuable information that is targeted to your customer base.

You must always focus on the aspect of why you have your Facebook page. Don’t just have one to have one. Are you communicating to your customers with it? Or, do you want them to have a forum with which to contact you? Using a Facebook page to boost and grow sales is different than using one to just retain and encourage loyalty among existing clientele.

There are a lot of ways to interact with people on Facebook, so it is important for you to figure out what works best for your business. This article had some great ideas to share with you. Make use of them and you can succeed!

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Maximize Your Business Potential Using Facebook Marketing Ads

You’ve probably heard along the way that Facebook is an excellent place to market your brand, product, or service. If you don’t know about it, you don’t have to worry. This article outlines all you should know to present a successful campaign on Facebook.

When you publish something on your website or other social media accounts, link to it from your Facebook page. If you’re running a blog, for instance, it’s easy to set it so that links and summaries of your latest posts are automatically cross-posted to Facebook. It’s also possible to link Twitter to Facebook so that all your tweets display there too.

Facebook Ads

You may want to try Facebook ads. Typical postings are great, but there’s a limit to how far they can reach. Purchasing Facebook ads will help you reach your goals. They are inexpensive and can pack quite a marketing punch.

Build a solid fan base on Facebook to succeed with your marketing. Do not invest in promotions until you have a strong base with thousands of followers. When you hit that number, conversion rates skyrocket.

Do not forget about your existing audience. There are people that just want likes and then they forget about existing fans. A respected audience is a happy audience. This can help your brand earn real engagement, so do not forget about your champions!

Think about purchasing a Facebook ad. You can alter your ad to your customer base to maximize profit. The number of ads will depend on your budget. And best of all, you are not committed long term. The ad can be stopped at any time.

Giving stuff away is a very effective marketing strategy. Offer a freebie to anyone who likes your Facebook page or subscribes to your emails. This technique will increase your visibility without the necessity of spending much money.

Any company which only deals with a customer once in a while, such as a car dealer or a real estate agent, does NOT need a Facebook business page. These clients only show up every now and then, so they are not interested in following daily posts. As an alternative, consider advertising on Facebook instead.

The idea of marketing on Facebook is to get more business for your company. Thus, you should set incremental monetary goals for your company. Getting a lot of likes on your page does not mean much if it does not translate into sales. Look at your results and make tweaks to your strategy if you do not make what you expect.

Make a Facebook group for your brand or business. This will group together all of your potential customers. You can inform group members of special discounts and offer them all types of useful information. This is also an excellent way to learn more about your target audience.

Real Resources

Put real resources towards your Facebook marketing. Marketing on Facebook can mean a lot of success. Putting this task on the desk of an overworked employee won’t cut it. Put some real resources behind your efforts if you want to get a lot out of everything.

You should be less hesitant about plunging into Facebook marketing now that you have read this piece. Start using Facebook to market your business right now! The sooner you start using Facebook, the more quickly you can begin getting customers’ attention. Begin now!

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